Press Release

Auntie Anne's and Activate Games are teaming up to kick off National Pretzel Month as Activate, the world’s first active-gaming experience, celebrates the grand opening of its first Nevada location at Las Vegas Town Square on Saturday, Oct. 3.

Activate has been named to The Globe and Mail’s 2026 list of Canada’s Top Growing Companies, ranking No. 35 among 375 companies nationwide and No. 2 in arts, recreation and entertainment, with a growth percentage of 958%. The recognition marks the company’s third consecutive appearance on the annual ranking.

Activate, North America’s fastest-growing entertainment experience and the original creator of active gaming, is expanding into Australia, with its first location set to open in Melbourne in early 2027.

Carvel and Activate are teaming up to bring the spirit of play to Manhattan as Activate, the first active-gaming experience, celebrates the grand opening of its first New York City location in Union Square during Carvel’s National Soft Serve Week on Saturday, Aug. 22.

Activate, North America’s fastest-growing entertainment experience, opened its first location in Berlin, Germany – its first in the DACH region – in partnership with VRex Entertainment and Sounds Fun Entertainment.

Activate, the world's leading active gaming company and North America's fastest-growing entertainment experience, today announced the appointment of Scott Shultz as Chief Technology Officer (CTO).

Activate is expanding in Europe with the opening of its first Denmark location today in Copenhagen.

Activate, North America’s fastest-growing interactive gaming experience, has opened its first location in Kuala Lumpur, Malaysia. Activate opened inside Pavilion Bukit Jalili, in partnership with Kara Holdings, a Southeast Asia-based entertainment venue group.

Dan Haroun, Chief Financial Officer at Activate, has been recognized as a winner on The Globe and Mail’s list of Canada’s Best Executives in the finance category.

The Financial Times ranked Activate as the #1 fastest-growing Leisure and Entertainment company in the Americas for the second consecutive year, and the #1 fastest-growing company in Canada. The company also placed #11 across all industries in the Americas on the 2026 list.